Her Next Chapter is a holistic personal branding experience for women stepping into what’s next. Receive professionally produced photos you’ll actually use to attract your dream clients and grow your business. Plus, strategic business connections, pre-production support and creative guidance on set. You’ll leave with 20 intentional images designed for your website, social media, and other brand touchpoints, plus the clarity and confidence to know where and how to use them.

 

Who This Is For

You’re ready for your images to catch up with where your business is going. You want to:

  • Show up in a way that feels natural—not stiff or staged

  • Look different from everyone else in your industry

  • Attract the kind of clients you genuinely want to work with

  • Have images you’ll be excited to use

  • Know what to use, where, and when

  • Walk into your next shoot knowing what to wear, bring, and do

You want to avoid:

  • Photos that sit unused

  • Generic “personal brand” images that could belong to anyone

  • Feeling awkward or stiff in front of the camera

  • Guessing what to wear or how to prepare

  • Forced content that doesn’t feel like your business

Meet The Team

photo credit

Matthew Eriksen

Matthew is the Creative Director at Good Brand Partners, helping independent business owners build clear, cohesive brands through strategy, storytelling, design, and creative direction. He brings a background in brand strategy, art direction, photo production, and project management, with a talent for turning creative ideas into reality.

photo:Tracey Westgate Photography

Mikki Wilson

Founder of Dot Connector Consulting and DotConnectHer, Mikki helps business owners turn relationships into strategy, support, and opportunity. Known as The Dot Connector, she believes business—and life—doesn’t happen in a silo. Her work focuses on building the connections and support systems that help people and businesses grow.

photo: Amanda Macchia Photography

Tracey Westgate

Tracey has been a professional photographer for 15 years, specializing in genuine, personality-driven imagery for families, and mission driven businesses. With a background in social work and nonprofit management, she brings a people-first approach to every session and loves creating photos that actually feel like you. She loves coffee, thrifting, and a crisp Diet Coke.

Package includes:

  • Consultation meeting with Tracey

  • Prep videos from Matthew, Mikki, and Tracey

  • Prop and wardrobe support

  • XXX from Mikki

  • Posing direction

  • 20 images of your choice for edit and download

  • Post-photo session support

$997