In the past, all you really needed in terms of photography for your business was a strong headshot. Since the age of social media, this has changed dramatically. Today, customers engage in a different way with businesses. People are eager to hear more about your story and to connect with you, not just your brand.
Brand photography is a catalog of images that is unique to you and that tells the story of who you are. Included in a branding gallery are lifestyle images, product photography, headshots, workspace images, and other images that may be helpful for your business. When you look at your gallery, you will notice a cohesive look and feel, a compelling tone of voice, an undeniable energy, and an indelible message that resonates from the collective album. Each photo counts.
So, why do you need brand photography?
Attract Attention
In today’s world of social media moving at a breakneck pace, beautiful imagery is crucial to getting noticed. People often make a split second decision about whether or not to trust your brand, or even read another 30 seconds more on your website. Powerful imagery helps you get noticed and look professional.
Create Connection
With the right imagery, you can tell the story of your brand far better than a bunch of words on a page. When I am buying from a small business, I love learning more about the face behind the brand. Build rapport with your clients by having images with YOUR FACE in them! Think beyond the traditional headshot - include lifestyle images of you working, interacting with clients or colleagues, or enjoying a hobby. Give them a peek into your world.
Your gallery will be more than impactful, high quality photos. It will tell the story of who you are. It will create the narrative of why you matter and encourage the customer to engage with your brand.
When people hire you, they are choosing you over countless others. Make it hard for them to say no.
“Working with Tracey was a wonderful experience. She made me feel comfortable from the first minute and was both ready to take my ideas as well as offer her professional expertise in what shots to do. Having beautiful branding photos has been a big part of leveling up my art business. I’m very grateful for Tracey’s help in capturing my brand aesthetic in her photos.”
Working with me: your brand evangelist!
I LOVE small businesses, and I LOVE telling your story. Having worked in non-profit management for over 10 years, I understand the importance of telling a compelling story. I have also worked for a small consulting firm which focused on high growth female entrepreneurs- women who are trying to stand apart in an otherwise dominated world. My diverse work experience provides a unique perspective as you and I craft your brand story together.
When you work with someone like me, who looks at the big picture, it is the difference between a collection of snapshots and an engaging experience with your WORLD, your brand. I will understand not only your product/service, but what sets you apart, your goals, your motivation, and your desired impact. It’s crucial that whomever you work with understands this mix, otherwise your images will fall flat/be two dimensional.
I look forward to creating a genuine connection with you and making you feel at ease in front of the camera. Before our session, we will talk about what message you hope to convey through your photos, and what kind of look you are going for. We will also cover things like what to wear and what to bring.
Over the course of our time together, we will create a gallery of images you can draw on for your website, social media, and yes, that will include a traditional headshot.
I look forward to working with you!
“Tracey is an exceptional photographer! When she took shots for my business, she quickly assessed which angles and shots would be most impactful (she nailed it!). She also helped guide me as I had to model with my products (very awkward for me, but she made it feel very natural). Her direction and keen eyesight helped to create the most comfortable, candid, natural-looking photos/moments! I was thrilled with how easy/natural she made it feel and the proof is in the authentic moments that she captured beautifully! ”